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Vol.1, Ed. 47 April 5, 2026 - ✨ The Work Has to Leave You: If it stays with you, it can’t grow beyond you.
“Not everything that is faced can be changed, but nothing can be changed until it is faced.” — James Baldwin Dear Brilliant Community, Last week, I wrote about something I couldn’t unsee. That sometimes what looks like growth… is really everything running through one person. I’ve been sitting with that. Because once you see it, the next question isn’t if it’s true. It’s: What do you do about it? And this week, something else became clear. Clarity isn’t enough. I ke

Soyini Abdul-Mateen
2 days ago2 min read


Vol.1, Ed. 46 Mar. 29, 2026 - ✨ The Business Can’t Keep Living in Your Head
“Without community, there is no liberation.” — Audre Lorde Dear Brilliant Community, This week, I’ve been noticing something else. As I’ve been having these conversations, something has been getting clearer. Not just what people are saying. But how things connect. The patterns. The relationships. The way ideas and people fit together. It’s like something is taking shape. Not on paper yet. Not fully outside of me. But very clearly… in my head. There’s a phrase I’ve

Soyini Abdul-Mateen
Mar 292 min read


Finding Your Place in Business Growth
Dear Brilliant Community, After last week, I couldn’t shake the feeling that I was hearing the same thing over and over again. Different conversations. Different people. Different businesses. But the same underlying message. It didn’t come all at once. It showed up in pieces—one conversation here, another there. And then at some point, it stopped feeling like coincidence. It started to feel like a pattern. Understanding the Common Thread Not just that the same thing was being

Soyini Abdul-Mateen
Mar 224 min read


Vol.1, Ed. 44 March 15, 2026 - ✨The Secret Wasn’t a Secret
"First forget inspiration. Habit is more dependable. Habit will sustain you whether you're inspired or not.” — Octavia Butler Dear Brilliant Community, Over the last year, I've been learning in a way that feels both familiar and new. Familiar because I've always loved to learn. Books have been my companions for as long as I can remember. Ideas have always been the way I make sense of the world. But new because the learning lately has been focused on something very speci

Soyini Abdul-Mateen
Mar 155 min read


Vol.1, Ed. 43 March 8, 2026 - ✨Dance Full Out
“Nobody cares if you can't dance well. just get up and dance." Martha Graham Dear Brilliant Community, This week in the sustainability business incubator I’m part of, our topic was client acquisition. No slides. No presentation. Just questions. The guest speaker—someone I respect and admire—spent the session asking us very direct things: How much time are you actually spending on acquiring clients? What are you doing consistently? What conversations are you starting? At

Soyini Abdul-Mateen
Mar 83 min read


Vol.1, Ed. 42 March 1, 2026 ✨When You Slow Down on Purpose
“Focus is a matter of deciding what things you’re not going to do.” — John Carmack Dear Brilliant Community, During Ramadan, the above quote becomes unavoidable. Ramadan began ten days ago. And every year, I’m reminded of something simple but powerful: When you limit your intake, you become more aware of your output. Your words. Your energy. Your time. You don’t speak as quickly. You don’t move as impulsively. You don’t waste effort where it doesn’t belong. Fasting

Soyini Abdul-Mateen
Mar 12 min read


Vol.1, Ed. 41 Feb. 22, 2026 - ✨Don't Pray for Expansion and Choose Safety
“ The cave you fear to enter holds the treasure you seek.” — Joseph Campbell Dear Brilliant Community, This week, I did a thing. Not because I had to. Because I refused to shrink. I officially graduated from Launch Raleigh — ten weeks of building, refining, pressure-testing ideas. Mentors. Accountability. Growth. There was an opportunity to pitch. I had already pitched in class. That felt like enough. I told myself I didn't need to do it again. That sounde

Soyini Abdul-Mateen
Feb 222 min read


Vol.1, Ed. 40 Feb. 15, 2025 - ✨Gravity🚀
“Every action you take is a vote for the type of person you wish to become.” — James Clear Dear Brilliant Community, Besides one week at Christmas, I’ve sent 40 newsletters. Forty returns to orbit. There have been seasons in my life where I am consistent… until I’m not. Where I burn bright, then drift. Where the idea is strong but the rhythm isn’t. But this time, I kept coming back. Every week. Even when it was busy. Even when it was quiet. Even when I wondered who was re

Soyini Abdul-Mateen
Feb 152 min read


Vol.1, Ed. 39 Feb 8, 2026 - ✨I Know More Now
“ To be rooted is perhaps the most important and least recognized need of the human soul.” — Simone Weil Dear Brilliant Community, I used to think clarity came from noticing. I’m realizing now it comes from knowing what to do with what you see—like the difference between hearing a sound and understanding the language. There’s a moment when you realize you’re no longer moving through your work by improvisation alone. Not because things are suddenly easy. Not because you’ve

Soyini Abdul-Mateen
Feb 82 min read


Vol.1, Ed. 38 Feb. 1, 2026 - ✨Motion Before Mastery
“As you start to walk on the way, the way appears.” - Rumi Dear Brilliant Community, This week, I took my action further. I walked into rooms I didn’t know existed. Spaces outside my usual circles. Not familiar. Not curated. Not comfortable. And I showed up anyway. When I arrived, I was told I’d need to stand and introduce myself. I expected that. I felt nervous—but steady. The nerves didn’t mean danger; they meant I was present. So I stood up and said the truth, plainly

Soyini Abdul-Mateen
Feb 12 min read


Vol.1, Ed. 37 Jan. 25, 2026 - ✨Staying with the Structure
“Success is the sum of small efforts, repeated day in and out.” - Robert Collier Dear Brilliant Community, I'm truly grateful you are here. Knowing how short and valuable our time is, I'm honored you read this each week. My goal is always to make it worth your while. Thelonious Monk was a jazz pianist and composer—brilliant, unconventional, and often misunderstood. In 1957, he released an album called Brilliant Corners . The title track was so structurally complex th

Soyini Abdul-Mateen
Jan 252 min read


Vol.1, Ed. 36 Jan. 18, 2025 - ✨No Psychological Out
Ever tried. Ever failed. No matter. Try again. Fail again. Fail better. — Samuel Beckett Dear Brilliant Community, This week wasn’t about tactics. It looked like emails sent. Follow-ups planned. Lists pulled. Calls made. Movement, finally. But underneath all of that, the real work was quieter—and harder. This week was about not giving myself a psychological out. Not letting comfort take precedence. Not letting perfection delay action. Not telling myself a story that lets

Soyini Abdul-Mateen
Jan 182 min read
Vol.1, Ed. 35 Jan. 11, 2026 - ✨When Execution Becomes Noise
Dear Brilliant Community, This week, I didn’t do anything flashy. I didn’t launch something new. I didn’t post a big announcement. I didn’t suddenly “get busy” for the sake of movement. What I did instead was slow down long enough to name what already exists. And that changed how I moved. For as long as I can remember, I’ve known this about myself: if I don’t have a plan, I don’t feel free — I feel untethered. Meandering isn’t neutral for me; it’s draining. Execution with

Soyini Abdul-Mateen
Jan 113 min read


Vol.1, Ed. 34 Jan. 4, 2026 - ✨Stop Showing Up With the Answer
“There are years that ask questions and years that answer.” — Zora Neale Hurston Dear Brilliant Community, This week, my messages vanished into the void. No "yes." No "no." Not even a "sounds good." Just radio silence. After sitting with that quiet for a moment (and resisting the spiral), I decided to try something new: treating silence as data. Because silence can mean a hundred things—wrong timing, wrong person, too busy, not clear, not compelling, or yes, an actual no.

Soyini Abdul-Mateen
Jan 42 min read


Vol.1, Ed. 33 Dec. 21, 2025 - ✨End-of-Year Field Notes: Don’t Panic, Build the Ship
“All that you touch, you change. All that you change, changes you.” – Octavia E. Butler Dear Brilliant Community, I’ve been treating this year’s newsletters like field notes. Not “content.” Not polished essays. Actual notes from the cockpit while the dashboard is blinking and the map keeps changing. Entrepreneurship can feel like navigating a chaotic galaxy with a half-working compass and a to-do list that reproduces overnight. So here are the three dominant themes I kee

Soyini Abdul-Mateen
Dec 21, 20255 min read


Vol.1, Ed. 25 Oct. 26, 2025 - ✨ When Stillness Becomes the Lesson
Between deadlines, pitches, and two overlapping classes, my body did what my calendar wouldn’t: it made me rest. In that forced quiet, James Clear’s words hit home — the real danger isn’t the problem itself, but resisting the pause that could change everything.

Soyini Abdul-Mateen
Oct 26, 20253 min read


Vol.1, Ed. 22 Oct. 5, 2025 - ✨ What Freedom Means: No Fear
“I want to sing like birds, not worrying who listens or what they think.” – Rumi Dear Brilliant Community, I almost didn’t send this newsletter. Then I realized— that hesitation? That’s exactly what we need to talk about. The conversations I’ve been having with myself lately all come back to this: I am not afraid. That doesn’t mean I don’t feel fear. It means I’ve stopped letting it run me. This summer I picked up The Seven Spiritual Laws of Success again. Each law

Soyini Abdul-Mateen
Oct 5, 20253 min read


Vol. 1 Ed. 21 Sept. 28, 2025 ✨ What I learned When I stopped saying Yes to everything
"When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am...

Soyini Abdul-Mateen
Sep 28, 20253 min read


Vol.1, Special Edition - ✨ Field Notes: 54 Hours at Raleigh's First Startup Weekend
September 25, 2025 Dear Brilliant Community, Last week, I wrote about stepping into vulnerability—about choosing to participate rather...

Soyini Abdul-Mateen
Sep 25, 20253 min read


Vol. 1 Ed. 20 Sept. 21, 2025 ✨Stepping Into the Arena
“ Vulnerability is the birthplace of innovation, creativity, and change.” – Brené Brown Dear Brilliant Community, Last week, I wrote...

Soyini Abdul-Mateen
Sep 21, 20252 min read
The Hitchhiker's Guide to Strategic Clarity
Field Notes on Founder-Led Growth & Organizational Design
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